Privacy Policy

PRIVACY POLICY

Last Updated: Aug, 13, 2025

At Meravila ("we," "us," "our"), we are committed to protecting your privacy and handling your personal information with care and transparency. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you visit our website meravila.com, make a purchase, sign up for our newsletter, or interact with our services.

By using our website or services, you agree to the terms of this Privacy Policy.

1. INFORMATION WE COLLECT

Information You Provide Directly

Account Information: Name, email address, phone number, password, and account preferences
Purchase Information: Billing address, shipping address, payment method details (processed securely through our payment processor)
Communication Information: Information you provide when contacting customer support, subscribing to newsletters, or engaging with us on social media
Survey and Feedback: Responses to surveys, reviews, or feedback forms
Marketing Preferences: Communication preferences and interests

Information Collected Automatically

Website Usage: Pages visited, time spent on site, links clicked, products viewed, and search terms
Device Information: IP address, browser type and version, device type, operating system, and unique device identifiers
Location Data: General geographic location based on IP address
Cookies and Similar Technologies: We use cookies, web beacons, and similar tracking technologies to enhance your experience and analyze site performance

Information from Third Parties

Social Media: If you connect through social media platforms, we may receive information from your profile
Marketing Partners: We may receive information from marketing partners to better understand our customers
Payment Processors: Transaction information from Airwallex and other payment providers

2. HOW WE USE YOUR INFORMATION

We use your information to:

Process and fulfill orders: Including payment processing, shipping, order confirmation, and customer service
Communicate with you: Send order updates, shipping notifications, customer service responses, and marketing communications (with your consent)
Personalize your experience: Provide product recommendations, customized content, and targeted promotions
Improve our services: Analyze website usage, conduct research, and enhance our products and services
Prevent fraud and ensure security: Detect and prevent fraudulent activities and unauthorized access
Comply with legal obligations: Meet regulatory requirements and respond to legal requests
Marketing and advertising: Send newsletters, promotional offers, and advertising (you can opt out anytime)

3. HOW WE SHARE YOUR INFORMATION

We do not sell, rent, or trade your personal information. We may share your information with:

Service Providers

Payment processors (Airwallex) for secure payment processing
Shipping companies for order fulfillment and delivery
Email service providers for marketing communications
Website hosting and analytics providers for technical services
Customer service platforms for support services

Legal Requirements

When required by law, regulation, or court order
To protect our rights, property, or safety, or that of our users
To prevent fraud or other illegal activities
In connection with legal proceedings

Business Transfers

In the event of a merger, acquisition, or sale of our business assets

With Your Consent

Any other sharing will be done only with your explicit consent

4. YOUR PRIVACY RIGHTS AND CHOICES

General Rights

Access: Request information about the personal data we hold about you
Update: Modify or correct your account information at any time
Delete: Request deletion of your personal information (subject to legal limitations)
Opt-out: Unsubscribe from marketing communications
Cookie control: Manage cookie preferences through your browser settings

Rights for California Residents (CCPA)

If you are a California resident, you have additional rights:

Right to know: Request details about how we collect, use, and share your personal information
Right to delete: Request deletion of your personal information
Right to opt-out: We do not sell personal information, but you can opt out if we ever do
Right to non-discrimination: We will not discriminate against you for exercising your privacy rights

Rights for EU/UK Residents (GDPR)

If you are located in the EU or UK, you have additional rights:

Right of access: Obtain a copy of your personal data
Right to rectification: Correct inaccurate personal data
Right to erasure: Request deletion of your personal data
Right to restrict processing: Limit how we use your personal data
Right to data portability: Receive your data in a portable format
Right to object: Object to processing based on legitimate interests
Right to withdraw consent: Withdraw consent for processing at any time

To exercise any of these rights, contact us at support@meravila.com

5. DATA SECURITY

We implement industry-standard security measures to protect your personal information, including:

Secure Socket Layer (SSL) encryption for data transmission
Secure payment processing through certified payment providers
Regular security assessments and updates
Limited access to personal information on a need-to-know basis
Employee training on data protection practices

However, no online system is 100% secure, and we cannot guarantee absolute security.

6. DATA RETENTION

We retain your personal information for as long as necessary to:

Fulfill the purposes outlined in this Privacy Policy
Comply with legal, accounting, or reporting requirements
Resolve disputes and enforce our agreements
Provide customer service

Generally, we retain:

Account information: While your account is active and for 3 years after closure
Purchase history: For 7 years for tax and accounting purposes
Marketing communications: Until you unsubscribe
Website usage data: For 2 years

7. INTERNATIONAL DATA TRANSFERS

Our services are operated from the United States. If you access our services from outside the U.S., your information will be transferred to and processed in the United States, where data protection laws may differ from those in your country. By using our services, you consent to this transfer.

For EU/UK residents, we ensure adequate protection through appropriate safeguards such as standard contractual clauses.

8. COOKIES AND TRACKING TECHNOLOGIES

We use cookies and similar technologies to:

Remember your preferences and settings
Provide personalized content and recommendations
Analyze website performance and user behavior
Enable certain website features and functionality
Deliver targeted advertising

You can control cookies through your browser settings, but disabling certain cookies may affect website functionality.

9. THIRD-PARTY LINKS AND SERVICES

Our website may contain links to third-party websites or services. We are not responsible for the privacy practices of these third parties. We encourage you to review their privacy policies before providing any information.

10. CHILDREN'S PRIVACY

Our services are not intended for children under 13 years of age. We do not knowingly collect personal information from children under 13. If we learn that we have collected such information, we will take steps to delete it promptly.

11. MARKETING COMMUNICATIONS

With your consent, we may send you:

Product updates and new arrivals
Special offers and promotions
Style tips and fashion content
Customer surveys and feedback requests

You can unsubscribe from marketing emails at any time by:

Clicking the "unsubscribe" link in any email
Updating your preferences in your account settings
Contacting us at support@meravila.com

12. UPDATES TO THIS POLICY

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, or legal requirements. We will:

Post the updated policy on our website with a new "Last Updated" date
Notify you of significant changes via email or website notice
Obtain your consent for material changes where required by law

Your continued use of our services after such updates constitutes acceptance of the revised policy.

13. CONTACT US

If you have questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us:

Meravila
Email: support@meravila.com
Website: meravila.com

For EU/UK residents, you also have the right to lodge a complaint with your local data protection authority.

This Privacy Policy is designed to comply with applicable privacy laws including CCPA, GDPR, and other relevant regulations. Last updated: [DATE]